Tweet-tweet! There's an ambulance in your street
Public follow NEAS crew on a typical shift
An estimated 46,000 people logged on to follow the activity of a
NEAS ambulance crew on a typical day in December.
Tweets were generated live from the Hawkey's Lane ambulance by
the NEAS comms team, as the crew worked through their shift.
The NHS's national day of tweeting was used to raise awareness
of the pressures staff face during winter months - and promote the
NHS "Choose Well" campaign.
Choose Well encourages the public to seek help from GPs,
pharmacists etc. before calling 999.
More than 500 health organisations from across the UK took part
on December 12th - with NEAS ranked 11th for
reaching the biggest audience.
Tweets from NEAS made 46,314 impressions on Twitter.
Impressions represent an estimate of the total number of times
someone could have viewed a tweet.
The figure is calculated by taking the follower count of a user
and adds the followers of any retweeters to generate the total
number of potential impressions.
The NEAS Twitter account currently has more than 2,500
Many of the tweets on December 12th described what
type of incident the crew were about to attend, the nature of the
injury or illness, and whether or not a 999 call really had been
Naturally, no information which could have breached patient
confidentiality was used in any of the tweets.
Mark Cotton, Assistant Director of Communications and
Engagement, said: "
"Social media has changed the way news is gathered and reported.
By using the support of a Department of Health backed campaign, we
highlighted examples of both appropriate and inappropriate use of
emergency services, and making people aware of the
"We hope that our involvement in the tweet-a-thon helped manage
people's expectations of the services they chose when they felt