Our Vision and Values

We strive to uphold our vision and values in everything we do.

Our Mission

To provide safe, effective and responsive care for all.

Our Vision

Unmatched quality of care, every time we touch lives.

Even in the most challenging situations, we will strive to perform to the highest professional standards in a spirit of collaboration and teamwork, no matter what the circumstances. 

We will be acknowledged as the leading specialist care provider when looking after the patients in our care.

These values will underpin our recruitment process, and employees will be measured against them as part of their performance review. 

Our Values

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Compassion

We care for our patients and staff with compassion and empathy. We listen intently to those whose lives we touch, so that our provision is considered to be above and beyond the call of duty.

Accountable and responsible

We will make sure we always fulfil our duties and take responsibility for our actions. In doing this, we will support each other in delivering our service and react quickly to lessons learnt along the way. We will only be critical of ourselves, not others.

Respect

We work in challenging environments and situations. We will treat all our patients and colleagues with the same respect we’d expect to be shown ourselves. We will act as one team, value one another and face the future together.

Excellence and innovation

We will always do our very best. We will learn and constantly innovate wherever we can by embracing change to enhance our service. We will listen to, and collaborate with, our colleagues throughout the NHS, fellow emergency services and patients. This will enable us to remain at the forefront of specialist responsive care, as a dynamic, integrated and sustainable service.

Pride

This is more than a job, and it’s a privilege to serve the patients in our care. We’ve made a true commitment to our vocation as part of the overall NHS healthcare system. This will drive us with integrity at every turn to help others. We will commit to the recognition, training and development of our teams so that they can perform their duties to the best of their abilities.

Make a difference – day in day out

We touch people’s lives on a daily basis. How we do that can be life saving or life changing. We will always aim to make a positive difference to those people’s lives. And we will show the same respect to our colleagues as we do to our patients.